We create genuinely newsworthy content, build real relationships with journalists, and earn coverage in publications that matter.
PR Signal was built on a simple frustration: too much of what passes for "digital PR" is just link buying with better branding. Mass-produced press releases. Paid placements dressed up as editorial. "Guaranteed links" from sites nobody reads.
We think there's a better way. We combine genuine PR expertise with AI-powered outreach to earn editorial coverage at scale. Our bot monitors journalist requests 24/7, responds to breaking news in minutes, and finds unlinked brand mentions daily. But every campaign is built on newsworthy content — not shortcuts.
Based in the UK, we work with brands across construction, manufacturing, eCommerce, SaaS, and professional services. Our approach brings together PR instinct, SEO expertise, AI automation, and a genuine respect for journalism.
Links from editorial coverage carry more weight with search engines and more trust with audiences. We never pay for placements, and we never will.
Ten links from publications your customers actually read are worth more than 100 from sites they've never heard of.
You see every pitch before it goes out. You see every result when it lands. No black boxes.
Our automation handles speed and scale. Strategy, creativity, and journalist relationships remain deeply human.
Founder
MCIM-qualified marketer with over a decade of experience in manufacturing and B2B marketing. Background spanning building materials, eCommerce, and SaaS — with a deep understanding of what journalists need and how to deliver it. Currently working toward Chartered Marketer status.
We're always happy to talk. Whether you're ready to start a campaign or just want to explore what digital PR could do for your brand.
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